A Funny Thing Happened at a Bookstore

Typically, I let a stranger’s rude behavior slide, but in this case, I’m thinking of options. I’m generally thinking of those bullying type personalities you find positioned before the public, and specifically, a certain independent bookstore owner I happened across yesterday. The question I’m turning over concerns calling this bookstore owner on his behavior, lest, in my negligence, he persists in his unseemly rapport with other authors. I’ll set the stage first then tell what transpired:

Because I am twenty-one days into evacuation, due to the fires in Malibu ( currently all power is off in my side of town), I have been staying in Santa Barbara, California. Never one to be completely deterred by unanticipated circumstances, and seeing as how it is a scant six months after the release of my 4X, award-winning novel, Mourning Dove, I decided to use my time wisely by visiting the Santa Barbara Public Library and all area bookstores in what was basically a cold call to introduce Mourning Dove. Authors do well in introducing themselves to bookstore owners if they’re prepared with their one-sheet; ISBN; book description; and distribution information. I’m happy to report I’ve had great luck in so doing. It’s led to scheduled events and my book on the shelves. After all, one hand shakes the other in the book business. We are nothing without each other. This is what I was thinking as I entered this particular bookstore, and discovered the owner standing behind the counter.

It was raining in Santa Barbara, which, in Southern California, is always a conversation starter, and which explained why my one-sheet was a bit damp. I told the owner I am a local, traditionally published author of three books, represented by Julie Gwinn of the Seymour Literary Agency. Having researched his bookstore online to discover he carries “new, used, and out-of-print books,” and that they carry books by local authors, I told him I wanted to introduce myself and Mourning Dove. For a few minutes, we discussed the weather, the fires in Malibu, the potential threat of mud-slides, then he cast his eyes on my one-sheet. “This book just won the Literary Classics Words on Wings Award for Book of the Year,” I added, to which he abruptly turned, squared his shoulders and looked me in the eyes. “I’ll stop you right here,” he barked. “I’m not going to buy your book.”

Now then, I’ll digress by mentioning I am a Southerner. We’re big on manners. To a Southerner, there is no more egregious sin than bad manners. And for some reason, I was so startled I reverted to my Southern upbringing and perfunctorily cushioned his blow, in an effort at not leaving on a bad note. “Perhaps I wasn’t clear on your bookstore’s policy,” I offered. “What kind of books do you carry?” His answer–and I’m paraphrasing, was along the lines of you better be Faulkner of a current NY Times bestseller. “You’ve explained yourself clearly,” I said. His reply? “I’ve been DEALING with authors for 40 years.”

I’m going to share a quote by Mya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

I’ve been thinking about this episode since it happened yesterday, wondering if I have the right take on it; if I’m too sensitive, judgemental, egoistic, and on and on, though I’m not one to second-guess myself. Plain and simple, when I left the bookstore, I felt diminished. Maybe I wouldn’t have thought twice about it, had he not issued the closing remark of “… dealing with authors for 40 years.”  What this tells me is this bookstore owner thinks its okay to treat authors with such a sorry case of bed-side manners. So much for one hand shaking the other in the book business… In weighing all this, I’ve examined a list of what he could have said, and the whole thing would have happened differently: “Thank you for coming in, this doesn’t sound like something I carry,” this kind of thing.

Now I’m wondering how many authors this man has similarly treated. I’m wondering if any author has ” called him on his stuff,” and concluding probably not.” What occurs to me is that, when in such a quandary, we always have options. In this case, is it better to leave the man to his own devices, or ” call him on his stuff?”

 

 

 

 

 

 

 

 

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When an Author Narrates their Book’s Audiobook.

I have always loved the solitary act of reading a good book. When I read, I want to be captivated. I want to immerse myself in the language and craft of a story. As a writer, part of me studies word choice and turn of a phrase as I read, but even as I do, I stay involved in the story. And I like the feel of a book: its tactile size and anchoring weight; the entire solidity of the reading experience. So, when my husband suggested I narrate the audiobook of my Southern family saga set in Memphis, Mourning Dove, I didn’t immediately jump. I had to think about it. I had to be convinced it would be worthwhile, shown the current marketplace of audiobooks, and basically set my book bias aside and expand my horizons.
Having grown up in Memphis, where Delta music is a religion, I know my way around many musical genres from the blues to rock-a-billy, to current day rock-n-roll. I had a brother who played the guitar and was as passionate as anyone I’d ever met about music as a language. Growing up with my brother, Haines, was like attending school in all things musical. When he wasn’t playing music, Haines was talking about it, and the very foundation of my teenage years were spent under Haines’s tutelage.
From my early twenties to my early thirties, I was on the radio. I began my disc-jockey career on a whim. I attended college at The University of Denver. There was a control room next to the cafeteria in my dorm’s building, and students could sign up for school credit to spin their favorite records over a building-wide PA system, on a schedule that worked with their classes. As a communications and fine arts major, I jumped when I heard I could do this. It seemed as natural to me as walking. After college, I returned to Memphis and embarked on what became a nine-year, on-air career in radio, beginning as a producer at WHBQ Talk Radio, and ending at the album-oriented rock station: WEGR, Rock-103, on Memphis’s infamous Beale Street. I loved every minute of it, but I got out of radio when I moved to California. I’d been offered a job in the L.A. music business as an A&R representative. Summarily, I took up-and-coming bands to record companies, looking for a record deal. I had luck with a band out of Louisiana named Better Than Ezra. While I was in Los Angeles’ music business, I never once pursued music radio, being, as it was and is that I’m possessed of a southern accent.
After four years, I left the music business, when it occurred to me that the music business wasn’t the profession I envisioned for myself in the long haul. I’d been writing poetry by then and arrived at the conclusion that I had wings because I was young and untethered. I thought long and hard about it, and decided, were I to have my druthers, I’d move to pastoral Ireland and become a writer. Far-fetched, I know, but the thing is I actually did this. I spent a year on the western coast of Ireland. I’ve been writing ever since.
As I prepared for the release of my third novel, Mourning Dove, it was my husband who asked if I would be recording the audiobook. At the time, there had been no mention of an audiobook of Mourning Dove from my publisher. I went to my computer and sent an e-mail asking my publisher if there were plans for a Mourning Dove audiobook in the works. The reply came quickly: there were no such plans. When I told this to my husband, he produced the statistics of audiobooks’ popularity in the current marketplace, then simply said, “Alright, let’s record it.” I sent an audition tape to my publisher. I was given the green light.
What I should say here is that my husband is “a sound guy.” What this means is he’s a composer and an audio engineer. He has a recording studio behind our house in Malibu, and when he’s in it, he’s like a pig in mud.
I spent close to a month in my husband’s recording studio; six hours a day, five days a week. The second I put on the headphones to read my work, every minute of my radio career flooded over me in full force. It was as comforting to me as putting on a forgotten favorite coat, and the sheer act of it felt somehow fated. I had a blast reading the 233 pages of Mourning Dove’s manuscript. It gave me the opportunity to read the lines in the exact voice I had in mind as I wrote the book, and the best part of it was acting out the southern characters. There’s something I call “the Southern sigh,” which can only be completely understood for its dramatic emphasis if you hear it. To write it, it comes across as, “Well,” she waved her hand and sighed, “I just don’t understand where Finley came from.” That’s one thing. I’ll tell you now that it’s better to hear it. To hear the Southern sigh in all its breathy concession sounds a lot like a balloon deflating. How it’s executed, quite frankly, says it all.
When an author narrates their own audiobook, they gift the reader with their full intention. They give the reader the mood and cadence in their narration, and when it comes to dialogue, they are able to share speech patterns, inflections, and accents. I think this gifts the reader with something the written word does not. Mourning Dove has been out in the world for two months, and I am happy to report that many who have read the book have written to me to say they also bought the audiobook on Audible.
I’m couldn’t be happier that the audiobook of Mourning Dove is out in the world.
From September 16-22, I’ll be doing an audiobook tour with this wonderful outfit: https://audiobookwormpromotions.com/mourning-dove/ I believe, if you’re so inclined, you can sign up for the tour. The tour includes a giveaway of Mourning Dove’s audiobook.

And here’s a sample of Mourning Dove’s audiobook.

I’ve recently become a fan of audiobooks. My hope is you are, too!

 

http://www.clairefullerton.com

Launching A Book Is Like A Wheel

It seems to me the release of a novel is like a wheel with its own life span. Though the elements that get a book out in the world happen in linear fashion, it feels as if they happen at once. This is what readers might not know as they read a book. There is a lot that goes into a book release. Within the time frame of getting my third novel, Mourning Dove, signed until its publication, it seemed every move I made was urgent, even though I knew, when I signed the contract, that Mourning Dove’s release was a year and a half away.
It all begins with a book’s contract negotiation. Promotion starts immediately, once the writer signs the contract. There is the business of sharing the news that a contract has been signed on social media to garner interest that the book is coming, that it will be winding its way from draft to print. And it is a winding way. What made Mourning Dove different for me is that when I signed the publishing contract, I had a literary agent. Because this wasn’t the case with my first two books, I didn’t know what to expect.
From the onset, my agent got to work. We talked about Mourning Dove’s genre, my brand as an author, whether to hire a publicist, which book festivals to submit to, which contests to enter, my presence on social media—all of this was planned once my editor sent me my publishers’ schedule. Because what a writer is doing pre-release is securing a foundation. A writer must know where they’re going and when. One has to create a launch pad well in advance of a book’s release that matches their publisher’s schedule. After the book has been edited, which in Mourning Dove’s case hinged on my editor’s schedule, and took three rounds, during six weeks, a writer waits for the advance review copy. There are magazines, contests, and online journals to submit to, each with their own schedule. A writer has to create their own schedule to keep track of what’s happening and when.
Once I had the advance review copy of Mourning Dove, I sent it to four well-known authors and two prestigious book magazines, in pursuit of book blurbs to appear on the finished book. Next came the selection of Mourning Dove’s book cover, which began with my written vision and went to my publisher’s art department and ended with the final version.
Once I had Mourning Dove’s book cover, I got to work in preparation for marketing. I had business cards printed with my website and contacts, post cards and bookmarks made with Mourning Dove’s cover and description. I created a glossy “one-sheet” with the book’s cover, its ISBN, Mourning Dove’s release date, my author bio, three book blurbs, and sent it to endless independent book stores, telling them that Mourning Dove was available for pre-order, and that it would be distributed through Ingrams. I joined the Southern Independent Booksellers Alliance in tandem with my publisher, since Mourning Dove is set in the South, and my brand is that I am a Southern writer, being, as it is, that I grew up in Memphis.
As Mourning Dove’s launch date drew near, I reached out to more magazines and book bloggers, then scheduled a book launch event. I sent invitations to the launch, and word to my local newspaper requesting they send a photographer out for coverage. Once Mourning Dove was out in the world, I continued to distribute my one sheet, and still do, as time allows. I remain engaged in social media daily about Mourning Dove, and as I do, I support other authors.
Mourning Dove was released one month ago today, and I continue to promote it daily. I will be travelling to book events starting next month, with an eye toward doing as much in person as possible. I am reaching out to book clubs and speakers’ organizations. I believe eye-to-eye contact with readers makes a difference, and it is my sincere honor and privilege to speak with any I meet. My travel schedule has already taken me into 2019, and I have Mourning Dove submitted to 2019 book festivals, from whom I am waiting to hear. There are book award contests I’ve entered that announce awards for books published in 2018, in the year 2019.
In the meantime, I have another release coming on November 1st of this year. Currently the wheel is turning for this. It is a novella; one of four novellas in a book titled A Southern Season—each novella set in the South, and promotion began six months ago.
When you hear writers say that writing is a full-time job, it’s because it is. Each release has its own life-span, which begins with a sense of urgency and continues as long as the author is willing to work it. But the good news is if an author has a backlist, all effort put into each release aids and abets the life of the backlist. In my mind, each release is an independent wheel that helps drive a writer’s career forward.

http://clairefullerton.com

 

 

Author Interview on The Reading List

Claire Fullerton is an author who was born in Wayzata, Minnesota and transplanted at the age of ten to Memphis, Tennessee. Although Claire Fullerton now lives in Malibu, California, she says that she’ll always consider herself a Southerner. Claire first found her niche in music radio as a member of the on-air staff of five different stations, during a nine-year career. Music radio led Claire to the music business, and the music business led her to Los Angeles, where she worked for three years as an artist’s representative, securing record deals for bands. Claire Fullerton would go on to write a creative, weekly column for The Malibu Surfside News, and submitted to writing contests and magazines as she focused on developing her craft. Claire Fullerton then wrote a paranormal mystery about a woman who suspects she has lived before, and titled it A Portal in Time. Vinspire Publishing published the book, so she decided to show them the manuscript of a novel she had written in previous years, which they also published under the title Dancing to an Irish Reel the following year. Her third novel is titled, Mourning Dove. It’s a sins-of-the-father, Southern Family Saga, set in 1970’s and 1980’s Memphis, and it will be released in June of 2018. Please enjoy my interview with Claire Fullerton.

How do you describe your occupation?
I am a full-time writer.
What is something about you that people might find surprising?
On the side, to keep myself engaged in humanity (because writers spend much time in isolation,) I teach ballet and Pilates. I’ve been doing this for years.
What are you reading at the moment and what made you want to read it?
I have a friendship with the most artistically, off-beat woman I’ve ever had the good fortune to come across. She is fifteen years my elder, from New York City, and erudite at an impressive pitch. Out of nowhere, she brought me Nutshell by Ian McEwan. Since I’m a Southerner from Memphis, now living in Southern California, I’ve been on a Southern writer kick for a long time now. Southern writers write in a language I’m comfortable with, but I was starting to feel myopic. When I read the Washington Post’s blurb on Nutshell (“No one now writing in the English language surpasses Ian McEwan) I dove right in and was enthralled by this author’s genius.
What was your favourite book as a child and why?
Goodnight Moon by Margaret Wise Brown as read to me by my father. I can still hear his voice reading this classic. The book gave me a sense of connection to everything around me and taught me about the importance of interacting in the world from a premise of awe-struck wonder.
Can you remember the first story you ever wrote?
I wrote a first-person story for my college English class based on personal experience. It was about two young girls on a beach in California, suffering the unwanted attention of a strange man. Unbeknownst to the girls, a local surfer watched from the water. He rose like Poseidon from the waves and placed his surfboard between the man and the girls as a blockade. The moral of the story was chivalry isn’t dead. The teacher read my story aloud in class and gave me an A.

What was the last book you purchased, and why did you buy it?
I bought An American Marriage by Tayari Jones because of the hype. It deserves every bit of praise it’s been given.
For someone starting out in your career, which three books would you make required reading and why?
A Separate Peace by John Knowles for its character-driven, coming of age elements, which plummet the very heart of human, baser instincts, such as jealousy and feelings of inferiority. Rebecca by Daphne du Maurier, for its narrative, atmospheric suspense, and The Ron Rash Reader by Ron Rash, because this book has short stories, novel excerpts, and poetry by the man many call the most gifted and accomplished poet and storyteller of our time, or any time.
What book have you found most inspiring, what effect did it have on you?
The Prince of Tides by Pat Conroy. Conroy was a master story-teller who made a forty-year career out of his own personal narrative. In writing The Prince of Tides, Conroy gave all writers the keys to the kingdom. He showed us how to take pain and turn it into art. What I learned from this book is that there is great beauty in the scars of the most dysfunctional family. In reading this book, it occurred to me that a writer need not look further than their own life for inspiration.
What’s the most obscure book you own; how did you discover it?
The Dead House by Billy O’Callaghan. I have an author crush on this forty-something-year-old man, who lives in the wilds outside of Cork, Ireland. Talk about a unique voice and uncanny turn of phrase. I think this author is the best writer to come out of Ireland since Clare Keegan. He floors me, and my suspicion is this book is only obscure for now, as it was recently licensed in America. I came across O’Callaghan accidently on LinkedIn. It was the incongruous look of this quintessential looking, rural Irishman packed into a tuxedo at an awards ceremony that caught my eye. I once lived in the west of Ireland, so I didn’t miss the irony. Upon looking into O’Callaghan, I discovered he had three short story collections published. I bought each one and ordered The Dead House straight from the press.
What’s the best book you’ve read in the last 6 months?
Before We Were Yours by Lisa Wingate.
What is your proudest achievement?
That I’ve stayed the course of a creative life. I believe there are many incarnations in an artist’s life. My path has seen me, in one form or another, in the communicative arts. I worked on-air in Memphis radio for nine years and loved every minute of it. I was an artist and repertoire representative in the Los Angeles music business, which basically meant I discovered bands and took them to record companies. Ballet is a communicative art. All the while, I’ve engaged in writing because it comes to me as second nature. And the thing with an artistic life is there is no “there” to get to. There is only the process of living it.
Can you talk us through your writing process, from the first spark of an idea, to having your first completed draft?
Thus far, I’ve written the stories I had to tell, as opposed to manufacturing something out of thin air for the sake of writing something/anything. Always, there is a point I want to make. I have a reason for wanting to tell the story, usually, it is to make some comment on this business of living as I experience and interpret it. I write to compare notes, so to speak. I always know the beginning, middle, and end of a novel, and I typically make an outline after I’ve started. Because I know the ending, I ask myself where my novel should go next as I’m writing. I’m mindful of what will be a case in point along the way to the bigger point. It helps that I write in scenes. I can “see” the story as if it were on screen. When I think I’ve told the story, I walk away for a week, then revisit. I read it all and look to see if it’s balanced, then re-read to look at dialogue and continuity. When I believe I’ve finished, I send the manuscript to my editor.
If you were trying to impress a visitor, which book that you own would you leave on the coffee table?
I have this on my coffee table now: Huger Foote, My Friend from Memphis. Huger (pronounced yoo-gee; soft G) is the son of author and Civil War historian, Shelby Foote, whom all of us who come from Memphis revere. Huger’s nickname is Huggie, and he is now a world-renowned photographer of the most creative, beautiful shots of what many would consider common objects. His photographs are sheer poetry.
What two pieces of advice would you give a young aspiring writer?
Never compare yourself with another writer and resist the temptation to look over your own shoulder as you write.
If an alien landed in your garden; which three books would you gift them to showcase humanity in the best possible way?
Peachtree Road by Anne Rivers Siddons, The Prince of Tides by Pat Conroy, and The Mermaids Singing by Lisa Carey. I wouldn’t say they showcase humanity in the best possible way, only that they, indeed, showcase humanity!

Are there any books you haven’t mentioned that you feel would make your reading list?
I am satisfied that I’ve mentioned the books that stand out for me, and I did mention Shelby Foote, but I’m going to go deeper with him. I recently read Foote’s book, Follow Me Down and I startled to realize what an incredible fiction writer he was. I, like many, equated Shelby Foote with his three volumes on the Civil War and had yet to read his fiction. Follow Me Down is a Southern classic about the murder trial of a white man in 1960’s Mississippi, who has already confessed to the crime. The book’s language thrilled me!
Which book sat on your shelf are you most excited about reading next and why?
I am looking forward to reading A Gentleman in Moscow by Amor Towles. I loved his novel, The Rules of Civility.
If you’d like to learn more, you can find Claire Fullerton on her website, Facebook and Twitter.